MARKETING STRATEGIES

Our marketing strategy is based on utilizing our professional experience to understand the special qualities of your home, articulate these features in clear marketing terms, and to design an overall program that will attract this audience to visit and become engaged with your home.

AWARENESS

• Reputation: Our name and the strength of our network account for our continued success.
• Multiple Listing Service: Through the MLS, your home will be known to over 20,000 agents in the entire East Bay Region. Not surprisingly, about 76% of all properties sell through the multiple listing service.
• Access: Getting other agents to show your home is critically important to the selling process. Using a lockbox makes it easy for agents. We encourage our clients to use a lockbox and do request agents call before showing.

ADVERTISING

• By advertising your property, and others like it, on the Web we attract new buyers daily—keep exploring www.leverettecompany.com and you will see why so many buyers choose to visit our site.
• Direct Mail Campaign: We will use the brochure, flyers, and postcards to feature your home within the brokerage community and to specific target markets.
• Sign: We recommend that our tastefully designed For Sale sign be placed prominently on your property. It will serve to advertise that your home is available and will keep it in the public's mind. We get many calls from buyers who have seen our signs.